Elevated creative and art direction for the relaunch of Knob Creek on Instagram.

After a two year silence on social media, we were asked to create an updated look & feel for Knob Creek. We expanded their existing visual vocabulary to flex in the social space.

Through an exhaustive audit of the space, we saw a perfect visual position for the brand to occupy. Knob Creek is well-known in the whiskey world for its high proof and smooth finish, so we took advantage of the room to flex their identity without alienating any audiences.

Through expanding the brand’s visual identity on social, we were able to flex in and out of dramatic scenes and back into more approachable look, while retaining cohesion.