Identity for Made with Love, my personal ice cream initiative rooted in fun and delectability.

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Lockup with built-in CTA against campaign pattern, a wall of reasons for signing.

The instinct to focus on the ocean’s decimation is one that’s hard to ignore. That said, we’re desensitized to images of seahorses wrapped around Q-tips and trash patches in the Pacific.

We Are One Ocean film featuring Mikey February.

So, we created six films based on humans. On human connections to the ocean through multiple lenses: cultural heritage, social justice, ocean policy, fun, social science.

Everyone has a connection to the ocean. Everyone has a reason for signing.

We used those connections to drive live events on Zoom, editorial coverage, and a full social campaign.

WSL Instagram story takeover: the WSL’s reasons for signing the petition.

We Are One Ocean film featuring Dr. Cliff Kapono.

We Are One Ocean film featuring Dr. Ayana Elizabeth Johnson.